InnovAI: Co-Creating with Artificial Intelligence – InnovAI

This project examines the transformative potential of generative AI technologies in the creativity processes. While research has discussed the potential uses of AI in creative processes, empirical studies are scarce. Our research addresses three questions:
(1) How can we work with AI to foster creative engagement and produce creative outcomes?
(2) Under what conditions does generative AI act as a facilitator or an obstacle to creativity?
(3) To what extent do an individual's creative cognitive processes change when co-creating with AI?
Our research model considers creative performance (novelty, utility, and feasibility) and creative engagement as dependent variables. We explore the impact of co-creation with AI (compared to creation without AI), taking into account moderators ( e.g., type of innovation, creator's characteristics) and mediators (e.g., cognitive flexibility, psychological ownership, trust in AI)
Our research includes three workpackages:
(1) Exploratory study: A qualitative analysis (interviews and surveys) to understand how creatve experts use generative AI and to identify practices that lead to highly creative outcomes.
(2) Laboratory experiments: Conducting laboratory experiments to examine the influence of AI at different stages of the creativity process (idea generation, selection, and elaboration).
(3) Field experimentation: Experiments conducted at Y. SPOT (CEA Grenoble) to validate and extend laboratory findings to real-world tasks. This research proposal addresses the pressing need to understand the impact of generative AI on innovation and co-creation.

The project involves a multidisciplinary consortium composed of Grenoble École de Management (GEM), the Laboratory of Psychology and Applied Ergonomics (LaPEA), the Center for Management and Strategy (CGS) at Mines Paris (engineering and management), one research-technology organization (CEA) and two private companies (Dassault Systèmes, Schneider Electric)