Non Intrusive Marketing Behaviour Analysis through Gaze and Gesture Observation – ORIGAMI 2
ORIGAMI 2 is a research project with industrial applications positioned on the theme "CONTINT" from the 2010 ANR's invitation to tender. This project is following up the ORIGAMI project presented in 2009. It has been redefined and reviewed thanks to ANR and Cap Digital Experts' comments.
The aim of the project is to develop real-time and non intrusive tools designed to analyze the shoppers buying act decisions. The approach is in the first time based on extracting and following the shoppers' gaze and gesture positions with computer vision algorithmic. It is then based on statistically analyzing the extracted data: the goal of this cognitive analysis is to measure the interaction between the shopper and its environment. This technology will provide consumer goods producers with non biased and exhaustive information on shoppers' behaviors during their buying acts within the shelves.
Project coordination
Alexandre REVUE (CLIRIS)
The author of this summary is the project coordinator, who is responsible for the content of this summary. The ANR declines any responsibility as for its contents.
Partnership
LUTIN UNIVERSITE DE PARIS VIII
TP INSTITUT TELECOM - PARISTECH
BONGRAIN SA BONGRAIN SA
IBISC UNIVERSITE D'EVRY [VAL D'ESSONNE]
LSIS CENTRE NATIONAL DE LA RECHERCHE SCIENTIFIQUE - DELEGATION REGIONALE PROVENCE
CLIRIS CLIRIS
Help of the ANR 738,500 euros
Beginning and duration of the scientific project:
- 36 Months
