JPI-CH CHIP - Cultural Heritage, Identities and Perspectives : responding to Changing Societies

Olive heritage for sustainable development: raising community awareness of living heritage – OLIVE4ALL

Submission summary

OLIVE4ALL is based on the idea of raising awareness of sustainable development through heritage. From the study of olive heritage, chosen for its representative quality within Mediterranean identity, a bearer of strong values and symbols yet insufficiently valued in the Euro-Mediterranean, we wish to build an innovative, interdisciplinary and transposable methodology. Starting from a critical approach to heritage, we wish to make visible an often-neglected aspect of rural heritage as well as the stakeholders and communities linked to it, not all of them aware of its social value. OLIVE4ALL highlights the processes of patrimonialisation and of constitution of communities around the olive tree, questioning the concept of heritage. The project proposes an experiment centred on a transmedia device that studies how carefully developed forms of mediation based on narration, sensoriality and digital technology can succeed in raising awareness among stakeholders and audiences far removed from heritage. OLIVE4ALL is interested in devices enabling inclusive access to heritage. Once appropriated, action remains: we will develop specific tools to help local stakeholders dialogue, network, and integrate heritage into the development of their territory. OLIVE4ALL wishes to enhance the value of heritage in society through action aimed at strengthening public policies. The objective of OLIVE4ALL is to demonstrate that by giving more space to heritage in societies, we can respond to the global challenges made all the more urgent by the current health crisis. Enhancing the value of food heritage in European societies serves to raise awareness of sustainable development, in its human, social,
economic and environmental dimensions. In order to ensure the widest possible impact of OLIVE4ALL, we are calling on the participation and collaboration of stakeholders, in order to share knowledge, learn from good practices and bring about sustainable changes in order to build the resilient society of tomorrow.

Project coordination

Julie Deramond (Centre Norbert Elias)

The author of this summary is the project coordinator, who is responsible for the content of this summary. The ANR declines any responsibility as for its contents.


CNE Centre Norbert Elias
IPLEIRIA Politecnico de Leiria
UTH Université de Thessalie

Help of the ANR 205,632 euros
Beginning and duration of the scientific project: May 2021 - 36 Months

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